For the past 25 years, pet owners have trusted us to help keep their four-legged friends happy, healthy and full of life. Here at James Wellbeloved, we make wholesome, delicious food to help your pet eat better and live better. Our tasty recipes are made with simple ingredients and are full of goodness. Because it’s only natural to want your pet to love their food and live a healthier, happier life.
Real food, real good It’s good to know what your pets are eating. That’s why we put every ingredient clearly on the label. So you can know that what they’re eating is good. Quality you can trust We wouldn’t give your pet anything we wouldn’t eat ourselves. And before you ask, yes, we occasionally do just that. We also go to great lengths to source our ingredients. And to retain all their nutrients when we cook them. Last but not least, we carry out 6,000 rigorous quality checks – every single week. Simple is best We think living better should come naturally. So we keep our recipes simple. We take a handful of ingredients from nature and combine them with all the vitamins and minerals your pet needs. And nothing they don’t. What could be simpler?