Dog feeding guides

These feeding guides are only a starting point. Please go to Feeding Guidelines – How good are they? for best advice on how to use this guide.

All recommended feeding amounts are in grams per day. Please ensure a supply of fresh drinking water at all times.

Puppy

Size type Expected adult body weight (kg) Daily serving (g)
2 mths 3 mths 4 mths 5 mths 6 mths > 6 mths
Toy 2 50 60 60 60 55 Change to Adult or Small Breed Adult
Small 5 95 110 115 115 110
10 155 185 195 190 185
Medium 17 215 265 285 285 280 Change to Junior
Large 25 270 350 375 375 370 Change to Large Breed Junior
32 300 400 445 450 450
40 355 475 525 530 530
50 405 545 610 625
60 450 605 685
70 485 670
90 580

Puppies up to 3 weeks old

Initially, offer small amounts of food soaked to a mush with either warm water or milk.

Puppies over 3 weeks old

If feeding with milk, gradually replace with water. From 6 weeks slowly reduce liquid. Give small feeds and replace dampened kibble with fresh food.

Feed in at least two meals per day, splitting the daily allowance between the meals. Feed dry with separate bowl of water or moisten with warm water to bring out flavour. Store in cool dry place, keep closed between uses. Supply plenty of clean, fresh drinking water at all times. We recommend that feeding be supervised.

Junior

Size type Expected adult body weight (kg) Daily serving (g)
6 mths 7 mths 8 mths 10 mths 12 mths 14 mths 16 mths
Medium 10 195 185 175 160 Change to Adult
17 290 285 270 245
Large 25 390 380 365 330 320 Change to Large Breed Adult
32 445 435 415 380 365
40 555 545 530 500 460 460

We also have specific Large Breed Junior foods; please ask your retailer for details.

Feed in one meal per day or ideally divide into two meals, using 1/3 in morning and 2/3 in evening. Feed dry with separate bowl of water or moisten with warm water to bring out the flavour. Store in cool dry place, keep closed between uses. Supply plenty of clean, fresh drinking water at all times. We recommend that feeding be supervised.

Adult

Size type Bodyweight (kg) Daily serving (g)
High activity Normal activity Low activity
Toy 2-5 60-115 55-100 45-85
Small 5-10 115-190 100-170 85-145
Medium 10-15 190-255 170-225 145-195
15-25 255-380 225-330 195-285
Large 25-40 380-535 330-475 285-410
40-55 535-680 475-600 410-520
55-70 680-820 600-720 520-620
70-90 820-985 720-870 620-750

We also have specific ranges of food for large and small breeds.

The recommended daily serving is only a guide as requirements vary considerably from dog to dog.

Feed in one meal per day or ideally divide into two meals, using 1/3 in morning and 2/3 in evening.

Feed dry with separate bowl of water or moisten with warm water to bring out the flavour. Store in a cool dry place, keep closed between uses.

Supply plenty of clean, fresh drinking water at all times. We recommend that feeding be supervised.

Senior

Size type Bodyweight (kg) Daily serving (g)
Active Normal
Toy 2-5 50-105 45-90
Small 5-10 105-175 90-150
Medium 10-15 175-235 150-205
Large 15-25 235-345 205-300
25-40 345-495 300-425
40-55 495-625 425-540
55-70 625-750 540-650
70-90 750-905 650-780

The recommended daily serving is only a guide as requirements vary considerably from dog to dog.

Feed in one meal per day or ideally divide into two meals, using 1/3 in morning and 2/3 in evening.

Feed dry with separate bowl of water or moisten with warm water to bring out the flavour. Store in cool dry place; keep closed between uses.

Supply plenty of clean, fresh drinking water at all times. We recommend that feeding be supervised.

Light

If you think your dog is overweight, it is always wise to speak to your vet before starting a weight reduction programme. Too rapid a loss can be bad for your dog so it is important to try and monitor the weekly weight loss.

Our feeding guide is worked out for the average dog of the weight shown but your dog could differ substantially from average – requirements vary considerably between dogs. The predicted weight loss is based on a 40% reduction in calorie intake from the level necessary to maintain current weight.

As general advice, if weekly weight loss is less than that predicted, make a further 10% reduction in food. If weight loss is more than predicted, increase food intake by 10%.

Recommended food allowance to maintain existing weight Recommended food allowance to promote sensible weight loss
Bodyweight (kg) Daily serving (g) (inactive dog) Daily serving (g) (active dog) Daily serving (g) (inactive dog) Daily serving (g) (active dog) Predicted weight loss per week
2 46 53 28 32 40g
5 91 105 55 63 100g
10 153 177 92 106 200g
20 257 297 154 178 0.4kg
30 348 403 209 242 0.6kg
40 432 500 259 300 0.8kg
50 510 591 306 355 1.0kg
60 585 678 351 407 1.2kg
70 657 741 394 457 1.4kg
90 793 918 476 551 1.8kg

Feed in one meal per day or ideally divide into two or three meals. Feed dry with separate bowl of water or moisten with warm water to bring out the flavour.

Store in cool dry place; keep closed between uses. Supply plenty of clean, fresh drinking water at all times. We recommend that feeding be supervised

No-cereal products

Size type Bodyweight (kg) Daily serving (g)
High activity Normal activity Low activity
Toy 2-5 60-115 55-100 45-90
Small 5-10 115-195 100-170 90-150
Medium 10-15 195-265 170-235 150-200
15-25 265-390 235-340 200-295
Large 25-40 390-550 340-485 295-420
40-55 550-700 485-615 420-535
55-70 700-840 615-740 535-640
70-90 840-1015 740-895 640-770

The recommended daily serving is only a guide as requirements vary considerably from dog to dog.

Feed in one meal per day or ideally divide into two meals, using 1/3 in morning and 2/3 in evening.

Feed dry with separate bowl of water or moisten with warm water to bring out the flavour. Store in cool dry place; keep closed between uses. Supply plenty of clean, fresh drinking water at all times. We recommend that feeding be supervised.

Senior No Cereal

Bodyweight (kg) Daily serving (g)
Active Normal
2 53 46
5 106 91
10 178 154
15 241 208
25 353 305
40 503 434
55 638 551
70 765 661
90 924 798

The recommended daily serving is only a guide as requirements vary considerably from dog to dog.

Feed in one meal per day or ideally divide into two meals, using 1/3 in morning and 2/3 in evening.

Feed dry with separate bowl of water or moisten with warm water to bring out the flavour.  Store in cool dry place; keep closed between uses.  Supply plenty of clean, fresh drinking water at all times.  We recommend that feeding be supervised.

Large Breed Junior

Expected adult bodyweight (kg) Daily serving (g)
3 mths 4 mths 5 mths 6 mths 8 mths 10 mths 12 mths 14 mths 16 mths 18 mths 20 mths
25 380 355 320 310
30 435 405 370 355
40 540 515 485 445 445
50 640 640 620 585 545 520
60 730 735 715 690 650 615 590
70 775 815 820 810 790 755 715 675
90 825 930 975 985 975 950 905 860 815 800

The recommended daily serving is only a guide as requirements vary considerably from dog to dog.

Feed in one meal per day or ideally divide into two meals, using 1/3 in morning and 2/3 in evening.

Feed dry with separate bowl of water or moisten with warm water to bring out the flavour.  Store in cool dry place; keep closed between uses.  Supply plenty of clean, fresh drinking water at all times.  We recommend that feeding be supervised.

Large Breed Adult

Bodyweight (kg) Daily serving (g)
High activity Normal activity Low activity
25-35 360-460 315-405 270-350
35-45 460-555 405-490 350-425
45-55 555-645 490-570 425-490
55-65 645-735 570-645 490-560
65-75 735-815 645-720 560-620
75-90 815-935 720-825 620-710

The recommended daily serving is only a guide as requirements vary considerably from dog to dog.

Feed in one meal per day or ideally divide into two meals, using 1/3 in morning and 2/3 in evening.

Feed dry with separate bowl of water or moisten with warm water to bring out the flavour.  Store in cool dry place; keep closed between uses.  Supply plenty of clean, fresh drinking water at all times.  We recommend that feeding be supervised.

Small Breed Adult

Bodyweight (kg) Daily serving (g)
High activity Normal activity Low activity
2-4 55-95 50-80 40-70
4-6 95-125 80-110 70-95
6-8 125-155 110-140 95-120
8-10 155-185 140-165 120-140

The recommended daily serving is only a guide as requirements vary considerably from dog to dog.

Feed in one meal per day or ideally divide into two meals, using 1/3 in morning and 2/3 in evening.

Feed dry with separate bowl of water or moisten with warm water to bring out the flavour.  Store in cool dry place; keep closed between uses.  Supply plenty of clean, fresh drinking water at all times.  We recommend that feeding be supervised.

Small Breed Senior

Bodyweight (kg) Daily serving (g)
Active Normal
2 51 44
4 86 75
6 117 101
8 145 126
10 172 148

The recommended daily serving is only a guide as requirements vary considerably from dog to dog.

Feed in one meal per day or ideally divide into two meals, using 1/3 in morning and 2/3 in evening.

Feed dry with separate bowl of water or moisten with warm water to bring out the flavour.  Store in cool dry place; keep closed between uses.  Supply plenty of clean, fresh drinking water at all times.  We recommend that feeding be supervised.

Wet food – Puppy

Feeding Guidelines: Number of pouches per day
expected adult wt age of puppy
kg 2mths 3mths 4mths 5mths 6mths 7-8mths 9-10mths 11-12mths
2 11/2 2 2 2 1 3/4 change to adult
5 3 31/2 31/2 3 1/2 3 1/4
10 4 3/4 5 1/2 6 6 6 51/2 change to adult
17 6 1/2 8 8 1/2 9 9 8
25 81/2 10 1/2 11 1/2 12 12 11 1/2 10 change to adult
32 9 1/2 12 14 14 14 14 13
40 11 14 16 17 17 17 15 14
The recommendation above is only a guide since requirements vary considerably between puppies and can depend on whether other foods are also offered. Ideally, divide daily allowance into a number of meals. Feed at room temperature. If whole pouch is not used, refrigerate unused portion. Supply plenty of fresh drinking water at all times
As a tasty topper to James Wellbeloved dry puppy or junior kibble, follow the guidelines on the dry feed bag but reduce by 40g for every pouch fed

 

The recommendation above is only a guide as requirements vary considerably from dog to dog.

Feed in one meal per day or ideal feed 1/3 in morning and 2/3 in evening.

Feed at room temperature.  If whole pouch is not used, refrigerate unused portion.  Supply plenty of clean, fresh drinking water at all times.

Wet food – Adult

Dog Bodyweight (kg) Daily Serving (pouches)
high activity normal activity low activity
Toy 2 – 5 1 2/3 – 3 1/4 1 1/2 – 3 1 1/4 – 2 1/2
Small 5 – 10 3 1/4 – 5 1/2 3 – 4 3/4 2 1/2 – 4 1/4
Medium 10 – 15 5 1/2 – 7 1/2 4 3/4 – 6 1/2 4 1/4 – 5 3/4
15 – 25 7 1/2 – 11 6 1/2 – 9 1/2 5 3/4 – 8
Large 25 – 40 11 – 16 9 1/2 – 14 8 – 12
40 – 55 16 – 20 14 – 17 12 – 15
55 – 70 20 – 24 17 – 21 15 – 18
70 – 90 24 – 29 21 – 25 18 – 22
when feeding as a tasty topper on dry food, reduce daily dry allowance by 40g for each pouch fed
This feeding guide is only a guide – Actual requirements vary considerably from dog to dog. Ideally, split the serving into two meals during the day. Feed at room temperature. If whole pouch is not used, refrigerate unused portion. Supply plenty of clean, fresh drinking water at all times

 

The recommendation above is only a guide as requirements vary considerably from dog to dog.

Feed in one meal per day or ideal feed 1/3 in morning and 2/3 in evening.

Feed at room temperature.  If whole pouch is not used, refrigerate unused portion.  Supply plenty of clean, fresh drinking water at all times.

CrackerJacks and MiniJacks

All crackerjacks, minijacks Feed responsibly as a treat at any time; be aware that treats will add to your dog’s calorie intake.  Always ensure fresh drinking water is available.