NEW changes to labeling and formulas

9th June 2015

new-changes-to-labeling-and-formulasFrom time to time, we may make small changes to our formulas or to our labeling. This is only done after very careful thought. The only reason for making even the smallest change to our recipes is to improve them – to make them better and tastier for your pet. As we get to know more and more about what our pets need, we have to ensure that our recipes meet those requirements.

We will always tell you about these changes, both on the bag and on this website.

Unfortunately, with any change, there is always going to be a short time period when the information on your bag doesn’t match the information on the website. – when we have made the change but the shops still have lots of food from before the change.

We have now brought the Statutory labels on ferret bags up to date (Summer 2015) but the formula remains exactly the same. To find out more click here

For further details on the new cat changes (Summer 2015) read more here. 

You may remember we updated our dog labeling last year (June 2014), to visit this information again click here

New labels on our cat foods

9th June 2015

new-labels-on-our-cat-foodsNew Labels summer 2015

Over the course of the summer, we are making some recipe improvements and some small labeling changes to our range of cat foods, and these are detailed below.

Turkey and Duck Foods


We are introducing a delicious new gravy combination to our Turkey life-stage and functional foods to make them even more palatable. The new combination comprises a liquid turkey gravy and a dried meat-free stock. Because the gravy solution is now in two parts, the order of ingredients in the composition has changed slightly.

In a similar way the House cat formula, which is based on Duck, now has a new liquid duck gravy and a dried meat-free stock.

Omega fatty acids

The omega oil supplement in our turkey and duck-based cat foods has always come from fish oils; we now give that information as part of the ingredients list.

Fish Foods

For our fish based foods, some of our consumers have told us that the kibble is too oily, particularly in warmer weather, so we have reduced the quantity of oil in the coating but increased the fish content. This means a little less oil, a little more protein, a change in the order of the raw materials and a slight alteration to our feeding guides for kitten, adult and senior. Performance and palatability will not be affected.

Additives per kg

This is the section where we tell you about some of the very small things we put in the food.  We have always added extra taurine to our cat foods because it is an essential nutrient for cats. In the past, we have called it an amino acid because that is how most of us think of it. However,the legal classification says that taurine comes under “vitamins, pro-vitamins and chemically well-defined substances having similar effect” which is shortened to ‘vitamins’.  Taurine therefore now appears under ‘Vitamins’.

Extensive analysis of our ingredients has allowed us to calculate more accurately how much selenium and iodine we need to add to our foods, and this means that some of those levels have been adjusted.

Analytical Constituents

Minor changes in the mineral content of our turkey meal mean as light increase in some of our ash (mineral) levels.

The only reason for making even the smallest change to our recipes is to improve them – to make them better and tastier for your cat. As we get to know more and more about what a cat needs, we have to ensure that our recipes meet those requirements.

5 Signs of a Wellbeloved Pet

29th April 2015


Give it a try

Start feeding our tasty, hypo-allergenic food and you’ll soon see the 5 signs that they are a Wellbeloved pet.  Our carefully balanced food keeps their coat shiny, skin healthy and stools firm whilst helping them maintain an ideal weight and feel full of life:


All of our foods contain Omega-3 and Omega-6 fatty acids to promote a healthy, glossy coat.


Our hypo-allergenic recipes avoid ingredients commonly associated with food intolerances.  Each variety is made from a single source of meat protein so you know exactly what you are feeding.


Our food contains a balance of insoluble and soluble fibres to promote a healthy digestion.


Our foods are crafted from natural ingredients and are complete, combining a carefully balanced mix of protein, carbohydrates, fats, vitamins and minerals plus antioxidants to deliver all the nutrients that your pet needs.


Every pet is different so we use activity-based feeding guides to calculate the appropriate calories for your dog or cat to best suit their needs.



Another fabulous Crufts for James Wellbeloved!

11th March 2015

Once again, it was the perfect place to showcase our wonderful food and meet Britain’s wonderful dog mad people!  We can’t imagine there is anywhere else on earth that celebrates the dog on such a scale.

Proudly sponsored by James Wellbeloved, The Scruffts final on Friday was so special. All six category winners faced the judges in the main ring at the NEC and excitement and nerves were high.

After much deliberation the Scruffts champion 2015 was announced and went to Gracie the golden oldie pictured above with (from left to right) James Wellbeloved General Manager, Nick Hastilow, owner Alison Hitchins and the Judges. Huge congratulations to them.

Champion Bentley the Dalmation (also pictured above) won DCC and BOS . His owner Donna is a member of our breeder partner club and Bentley is proudly fed on James Wellbeloved.  It doesn’t get better than that.

Congratulations to all our winners!

If you missed the Scruffts final you can watch it below.

Top in Reader Awards

23rd February 2015

top-in-reader-awardsJames Wellbeloved are very proud to have won both ‘Best Dry Dog Food’ AND ‘Best Dry Cat Food’ award for six consecutive years!

In addition to this incredible news, Crackerjacks also won highly commended in the ‘Best Treat’ category as did dog wet pouches in the ‘Best Wet Dog Food’ category.

Your Cat editor, Sue Parslow, told us: “The Your Cat Product awards are about encouraging readers to tell us about their favorite products and share their enthusiasm for top quality foods, treats and accessories that help them care for and nurture their pets. On behalf of the magazine, I’d like to pass on congratulations to James Wellbeloved for producing consistently superior foods that cats and their owners love.”

best-dry-cat-foodOf course, James Wellbeloved food is all about using the highest quality natural ingredients and blending them to help make pets healthy on the inside and looking great on the outside – but the proof is in the eating. In the case of Your Dog and Your Cat readers, they are voting on behalf of their pets, which is the best result we could hope for!

Dog Lovers’ Day Out

23rd February 2015

dog-lovers-day-outSton Easton’s Palladian mansion and 36 acres of rolling parkland will be the backdrop to an informative, fun and friendly day, lasting from 10am to 3.30pm.  After a welcoming coffee where you can meet the other guests and their dogs, sessions will include information about a healthy diet for dogs, feeding myths, and how your dog’s nutritional needs change with age. After a delicious lunch, training sessions will include teaching your dog a range of fun tricks, helping develop his or her confidence, character and creativity, as well as build an even better bond between you both.

The day will be topped off with a cream tea – and every guest will receive a gift bag, plus a supply of naturally healthy James Wellbeloved food and treats to take home!

The Dog Lovers’ Day Out costs £49 per person (the dog goes free!), and booking is via Ston Easton Park on 01761 241631.

Overnight stays are available on request, and again the dog goes free. Numbers are limited to 20 guests per day, so early booking is advised.

For more information, visit

New packaging, new labels

16th June 2014

new-packaging-new-labelsWith the launch of our newly designed dog packaging, we have taken the opportunity to make some small changes to the statutory labels and some improvements to the food.

Statutory Label

This is the bit that appears in one of the gussets on the bag and it contains that information which we have to give to comply with the EC Regulation No 767/2009 on the placing on the market and use of feed. This regulation was introduced in 2009 and contained many significant changes to the previous regulation. We introduced the necessary changes in 2011 but, since then, there has been further guidance on interpretation of the regulation,resulting in the need for us to make further changes:


This was, and still is, a list of all the raw materials we use, given in descending order of how much we include. The regulation allows the option of declaring categories of ingredients (e.g. “meat and animal derivatives”) but we choose to list all the ingredients separately.

Previously, we have followed this list with a list of minimum levels of those ingredients mentioned on the bag. So, for Lamb & Rice Adult Dog, we had:

Composition: rice, lamb meal, ground whole barley, lamb fat, whole linseed, lamb gravy, sugar beet pulp, alfalfa meal, natural seaweed, sodium chloride, omega oil supplement, potassium chloride, chicory extract, calcium carbonate, yucca extract

Minimum levels: lamb (26%), rice (26%), barley (14%), linseed (3%), lamb gravy (2%), alfalfa (1%), seaweed (0.5%), yucca extract (0.02%), chicory extract (0.1%),

We declared lamb and rice each at a minimum of 26% because that was the minimum level required to allow us to call the food ‘Lamb & Rice’.

Now we are required to give the exact level of those ingredients we mention elsewhere on pack, so we have:

Composition: lamb meal (23.5%), brown rice(20.0%), white rice (19.7%), barley, whole linseed, lamb fat (3.5%), lamb gravy (2.9%), sugar beet pulp, alfalfa meal, omega oil supplement, sodium chloride, natural seaweed, potassium chloride, chicory extract, calcium carbonate, yucca extract

At first glance, it appears that we’ve reduced our lamb meal and increased the rice but, in fact, they have remained the same (the minimum 26% lamb comprised lamb meal, lamb fat and lamb gravy).

Additives per kg

This is the section where we tell you about some of the very small things we put in the food – they’re mostly vitamins and minerals, but just the ones for which the authorities have set a maximum limit. We also tell you how much natural antioxidant we add.

If we take the trace element iron as an example, we used to tell you how much iron we added to satisfy your dog’s requirement , but now we have to tell you how much iron sulphate we add to provide the iron. So, for Lamb & Rice Adult Dog, we used to have:

Additives per kgantioxidants: E306/Natural antioxidant, 150mg, Vitamins: E672/Vitamin A, 15.000 iu, E671/Vitamin D3, 2,250 iu, Trace elements: E1/iron, 40mg, E2/iodine, 2mg, E4/copper,5mg, E5/manganese, 25mg, E6/zinc, 100mg, E8/selenium, 0.2mg.

But now we have:

Additives per kgantioxidants: E306/Natural antioxidant, 150mg, Vitamins: E672/Vitamin A, 15.000 iu, E671/Vitamin D3, 1400 iu, Trace elements: E1/iron, 133mg, E2/iodine, 3.3mg,E4/copper, 20mg, E5/manganese, 40mg, E6/zinc, 385mg, E8/selenium, 0.44mg.

We’re now telling you that we add 133mg of iron sulphate to each kg of food and, because iron sulphate contains 30% iron, this is equivalent to 40mg of iron – exactly what was always there!

But please note that neither of these two versions tells you how much iron is in the food; it just tells you how much we have added using a mineral salt.  Because most of the raw materials we use also contain some iron, the total iron content of the food will be around 350mg/kg.

We don’t think that telling you how much iron sulphate ormanganous oxide we add is at all useful, but we have to adhere to the regulations.

Analytical Constituents

This is where we tell you how much oil, protein etc. is in the food.  You may find that the analysis has changed slightly on the new bags. Again, taking Lamb & Rice Adult as an example, the old version was:

Analytical Constituents: protein 20.0%, crude fibres 3.6%, fat content 10%, crude ash 8.4%, Vitamin E150mg/kg,  omega-3 fatty acids 1%,omega-6 fatty acids 1.1%

The new version is:

Analytical Constituents: protein 20.0%, crude fibres 3.0%, fat content 10.5%, crude ash 8.8%, Vitamin E150mg/kg,  omega-3 fatty acids 1%,omega-6 fatty acids 1.4%

The increase in Omega-6 fatty acids from 1.1 to 1.4% is intentional; we’ve used a small amount of sunflower oil to obtain this increase. That has also given us a higher fat content.  The other small changes in analysis – crude fibre down by 0.6%, crude ash (minerals) up by 0.4%, are the result of small changes in the analysis of some of our ingredients. It would be possible for us to change the formula so that we keep the same analysis, but we prefer to keep the same formula and accept small changes in analysis.

New raw materials

Our formulas or recipes are almost exactly the same now as when we first produced our foods. They are fantastic foods, so why would we change them?

The only reason for making even the smallest change to our recipes is to improve them – to make them better for your dog. As we get to know more and more about what the dog needs, we have to ensure that our recipes meet those requirements.  So, for example, we introduced a prebiotic to all our foods many years ago and we also introduced a joint support system where needed.

This time we have introduced two new raw materials to someof our foods, both at low inclusion levels.

Firstly, we have introduced sunflower oil to our Lamb & Rice and Grain-Free Lamb ranges to increase the omega-6 fatty acids. This should be particularly good for growing dogs.

The other new raw material is pea fibre. This is a very concentrated source of non-fermentable fibre which allows us to optimise the balance of fermentable and non-fermentable fibres with only a very slight change to the recipe. This is particularly important for the large breed dogs because their digestive tracts are proportionately smaller than standard or small breeds and cannot cope with high levels of fermentable fibre.

The other advantage of both sunflower oil and pea fibre is that they are extremely unlikely to cause an adverse food response.

Big Dogs Breakfast

9th August 2013


Raise the most with coffee and toast

Join in the fun and hold a Big Dogs Breakfast as part of the James Wellbeloved and Dogs for the Disabled summer campaign.

7th August to 7th September 2013

Simply hold a breakfast-themed event at your Pet Shop or Vet Surgery to raise vital funds for Dogs for the Disabled and we will help you to make your event a big success.

toastieThis fun event could:

  • Help increase customer visits to your store
  • Create opportunities for local press and radio promotion of your store and the event
  • Demonstrate to your customers your commitment to corporate social responsibility
  • Create a chance to work with other local businesses to build local loyalty to your town

We can arrange:

  • A visit from a local Dogs for the Disabled partnership or team**
  • A visit from a local dignitary or celebrity**
  • Promotion of your Big Dogs Breakfast on Dogs for the Disabled’s website, Facebook and Twitter pages
  • Additional promotional and fundraising activities for your event including quizzes, dog masks,face painting, invitations, banners and balloons plus plenty more activity ideas.

Call the fundraising team on 01295 252600 or email

Getting involved couldn’t be easier

** Dependent on availability

25 things you didn’t know about Dogs for the Disabled

5th August 2013

25 things you didn’t know about Dogs for the Disabled, this year celebrating its 25th Anniversary.

 Dogs for the Disabled:

  1. was set up in 1988 by Frances Hay, herself disabled, and inspired to help others after training her own dogs to support her. The charity has now trained more than 500 adult assistance dogs
  2. trains assistance dogs to load and unload a washing machine!
  3. in 2005 introduced the first assistance dogs for disabled children in the UK and has now trained over 100
  4. dogs have been trained to retrieve items indicated by laser pen and to pass the girth under a horse
  5. trained the first autism assistance dog in the UK
  6. receives no government funding, relying wholly on donations: it costs nearly £3 million per year to fund its vital services
  7. in 2010 introduced PAWS, a revolutionary scheme using pet dogs to help children with autism
  8. is the first charity to pilot a Dementia Dog scheme
  9. has enabled a family with a child with autism to go on holiday for the first time
  10. needs £20,000 to train and support an assistance dog for its entire life
  11. uses only positive reinforcement methods to train dogs
  12. assistance dog Vesta smashed the Guinness World Record for most towels retrieved from a washing line by a dog!
  13. has commissioned the first major research study into the relationship between dogs and children with autism
  14. has, through its assistance dogs, brought about a proposal and happy marriage!
  15. has given a young adult with a physical disability the confidence to go to university
  16. dogs and puppies munch their way through around 8 tons of dog  food per year!
  17. needs to breed, purchase, or be gifted up to 90 puppies a year
  18. assistance dog Bumble reached the final 5 in Andrew Lloyd Webber’s search for a Toto to star in The Wizard of Oz
  19. relies on over 500 volunteers to ensure the success of its services– puppy socialisers, temporary boarders, drivers, fundraisers and after care volunteers
  20. has trained some unusual breeds including a Leonburger and a cockerpoo
  21. research revealed that an assistance dog increases social interaction for a wheelchair user by a whopping 900%!
  22. trains assistance dogs for the young and old alike; from 3 years to its oldest client, now 87!
  23. assistance dog Monty saved her owner’s life by waking her up when a fire broke out in a hotel
  24. has its own Twitter, Facebook and Pinterest pages – follow them today!
  25. inspires some unusual fundraising challenges; the latest a 45 minute plank by a fitness instructor – ouch!