Our recipe for pet food
Only the finest natural ingredients will do!
Natural, wholesome ingredients
The quality of our raw ingredients is key - we use as few
ingredients as possible and those that we do use are there because
they have health benefits for pets. We have a natural
philosophy and never compromise. There are no artificial
colours, flavours or preservatives, and we only use ingredients
we'd be happy to feed to our own pets and eat ourselves (and we do
both!).
A single source of meat
We produce naturally hypoallergenic, low-risk food. If
we’re making a lamb and rice dog food,
then the only meat included will be lamb, not just in the
meat but also in the fat and the gravy: this is also true for
turkey, duck and fish. We also avoid wheat, dairy
products, eggs and soya and our foods contain
only natural anti-oxidants.
Taste testing at every stage
As with all food, the proof of the pudding is in the tasting.
We taste test everything ourselves before it’s
offered to any four-footed friends. Our
team tastes samples taken at regular intervals
- we think it all tastes fantastic, but taste is
a way of seeing that it’s correct and consistent rather than a
tasty snack for us. We also analyse it, of course, but there’s no
substitute for taste and smell. We know these foods are OK
before they’re ever given to animals.
Clear ingredients lists
Our top tip for choosing a food for your pet is to
always read the labels carefully. Labelling
regulations mean that everything is not always as straightforward
as it might appear - the fact that ‘lamb’ is in the name of the
food doesn’t necessarily mean that lamb is the only meat, or that
it is there at more than four per cent. We list all our
ingredients individually because we have nothing to hide, and
because we believe that the you should know exactly what you are
feeding.
More information on our formulations: Find out
the benefits of all our nutritional
ingredients or discover more about how our cat and dog
food is hypoallergenic.